Market Share and Market Size Dynamics: Product and Brand Strategies in a Competitive Scenario
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Academy of Management Proceedings
سال: 2014
ISSN: 0065-0668,2151-6561
DOI: 10.5465/ambpp.2014.11777abstract